The lack of a proper content strategy is one of the biggest challenges for virtual events. Lack of technical expertise and support. Lack of understanding of return on investment. Having access to the necessary technical expertise and reliable support is essential to recreating the live event experience that people know and love.
By partnering with the right service provider, you can access structured training programs that ease the learning curve and familiarize you with best practices for virtual events. For exclusive virtual events, organizers should beware of unauthorized access. There has been a wave of Internet trolls “crashing to interrupt the program”, so action must be taken against this during the planning stage. Another security concern is data protection.
Valuable video assets, participant information and other sensitive data available during the event must be protected from cybercriminals. This problem is difficult to solve, especially since there are many video conferencing platforms with different cybersecurity measures. Last April, it was discovered that thousands of recorded Zoom calls could be viewed on the open web, posing a serious privacy problem for the millions of people who switched to virtual interactions. These problems could leave people vulnerable to cyber attacks.
Considerations such as these should be a top priority for event organizers, as failure to take appropriate cybersecurity measures could lead to further complications and even legal repercussions in the future. Since the start of Covid-19, virtual events have taken off, instead of in-person conferences. Many event planners have had to strive to fill a huge knowledge gap surrounding the successful conduct of a virtual event. There are many common event challenges and mistakes that should be avoided when organizing a virtual event.
With the right knowledge, you can overcome challenges and avoid these common problems. If you're looking for inspiration on the types of interesting virtual events to organize, check out these 180 ideas for virtual events, here. As Covid-19 hit the world, an online evolution uprooted the schedules and plans of all industries. Number of online events doubled as people expected more virtual sessions.
In fact, organizers promoting virtual events for the first time may experience more problems due to lack of experience. So, on average, 1 in 5 event planners don't host virtual events because they don't have the necessary technical knowledge or infrastructure. How to Organize Remote Work & Maintain Efficient Operations Amid COVID-19. Since the content of a physical and virtual event is different, they will need to work on their content creation and presentation style. By following the best practices of virtual events and gaining a deep understanding of the problems and solutions of event planning, organizers can expand their audience, attract high-value sponsors, and create interesting and memorable events online.
Therefore, virtual event agencies should participate in some online workshops or conferences to learn how things are handled, learn from them and start planning their virtual event. They can highlight the benefits of attending virtual events through social media channels, such as Facebook, Instagram and LinkedIn. Analytics and reporting, powered by the right integrations, can help event managers increase revenue from their virtual events. Agencies and organizers of virtual events should also beware of unauthorized access and eliminate such possibilities.
Many of these attacks were due to the fact that organizers had little time to think about security and considered virtual events to be nothing more than temporary solutions, using inadequate tools in the process. While this new change depends heavily on technology, the events industry faces several challenges in this regard. When a real gift bag is delivered to the in-person audience, a virtual gift bag can be sent to online attendees. If this is your first time hosting a virtual summit, you can take advantage of the fact that you are breaking new ground.
To curb this problem, organizers should choose virtual event platforms with built-in live chat and a social community building feature. First, greater awareness as a global audience is available to you through the virtual aspect of your event. To solve this problem, organizers who promote virtual events need to realize that people will “attend” from their homes. Sending a thank you email and a post-event survey is incredibly important for you to continue to be successful in planning and organizing virtual events.