Schedule breaks and mini social events. In-person events have to do with networking. After all, everyone is in the same place. However, virtual meetings can also take full advantage of networking.
Use the attendee list in your mobile event app and connect attendees based on common interests, random matchups, or shared event goals. Institution of video happy hours for attendees to meet and ask questions or activities that help them establish valuable connections. In the past year, I have organized more than 20 virtual events, ranging from virtual roundtables to large conferences. Each type of event requires a different approach to audience participation.
Especially in the B2B marketplace, surveys are a tool used by many marketers to improve audience engagement. It works great and for good reason. The type of voting that is right for your event will depend on the size of your audience. If you have a relatively small audience, say between 8 and 20 people, then word clouds are great.
Here's a guide on how to use virtual event exchanges successfully. The average percentage of virtual events that don't show up is 35%. When it comes to exciting ideas for events that benefit both you and the sponsors, gifts top the list. To encourage event attendees and keep them excited, organize a raffle to raffle off a physical item or service from one (or more) of your event sponsors.
Trivia and polls are two great ways to get virtual event attendees to hear and engage with your presentation. Without some personality and commitment, virtual events can get congested and unattractive quite quickly. Be a little personal with attendees and make experiences memorable. Virtual sponsorships can be addressed in a number of different ways depending on the target audience.
One way is to treat it as a social media campaign where you can post ads for your sponsors on the showroom landing page, registration page, or any other area with a lot of user traffic. Or you can take a more interactive approach: creating memorable and shared experiences, sharing valuable and well-produced content, and other opportunities that generate meaningful business conversations between your sponsors and attendees. Of course, this provides a truly unique element to your small virtual event, and your audience will definitely get involved. That said, there are ways to make virtual events successful, but careful planning, great data, and agility are needed.
You wouldn't keep attendees in their seats for more than two hours straight, and the same goes for virtual events. By using the data collected during virtual events to weigh costs and benefits, you can demonstrate the success of your event. After the event, 90% of attendees said participation in the virtual platform and mobile app increased their overall enjoyment of the event. Since their virtual audience is more relaxed and everyone is exploring the virtual environment together, we found that they are often more open than ever to collaborating and going out of their comfort zone to meet new people.
And among the sea of virtual events that now prevails, fighting fatigue and truly capturing the attention of your viewers can be a challenge. It's easy for attendees' eyes to be reflected when one speaker after another talks to them for hours at a time in a virtual conference. It's difficult to deliver the same value in external hybrid events, as in-person attendees can network more freely and easily interact with content than those who attend virtually. Exhibitors and sponsors are paying for quality time with attendees at their event and there are often some doubts on their part in terms of how they are going to interact and see the ROI on a virtual platform.
The success of virtual events depends on aligning business and event objectives, identifying key performance indicators to define the success of the event prior to the event, and analyzing event data and review. Not only that, engaging attendees through virtual meetings is more difficult and requires creativity and event technology, such as mobile apps for events, to make an impact. Virtual booths will generate revenue through sponsorships because they allow sponsors to interact with attendees and expose their brand to more people. .
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