An event announcement is a way to promote your next event and make it more visible to your target audience. You can advertise your event on multiple platforms, including social media, YouTube, display ads, etc. When your event includes both virtual and in-person aspects, you can challenge yourself to deliver content that appeals to both types of audiences. Go live to answer questions ahead of the event, or create a downloadable template that promotes a larger session that will take place at the event.
As Wikipedia says, any information deliberately sent to a reporter or media source is considered a press release, since it is information released by the act of being sent to the media. However, there are several restrictions that apply to the format, style, and extension of such texts. Therefore, the length of a press release may vary depending on the publication, but in general it is quite concise: look for between 400 and 500 words, although a range of 300 to 800 words is still acceptable in many cases. Well, you can create articles on industry topics, which can easily raise awareness for both your event and your overall brand as an online authority.
Research shows that 73.6% of event planners have become more tech-proficient as a result of the pandemic. Describe how members can help before, during, and after the virtual event, and post a list of those virtual volunteer opportunities on the event website and member portal. Plus, save time with 11 great corporate event announcement email templates that you can use for just about any occasion. Whether you're hosting an in-person or digital event, a single event page on your website is very important.
Most events have had to turn to a virtual-only model since last March and, despite the unexpected change of plans, many were very successful. When you're ready to announce and promote your virtual event, write the email and copy of the website as if you were talking to someone you know, it could be Joe or Jenny, a member you met who isn't as active but who is still semi-interested in what you're doing. Make some step-by-step training videos that guide them through the logistics of the event or tip sheets with screenshots. Keep reading to learn more about hybrid events, examples to inspire you, and tips to help you make the transition from virtual to hybrid.
Regardless of the type of event, attracting visitors and exhibitors and generating the energy that translates into high attendance and demand from companies to book their stands is what leads to events that are a success with the target audience.