Reduce Costs: Compared to in-person events, virtual events don't require a physical venue or everything associated with the venue in terms of a preparation team, F&B, valet, and more, all that's needed to run a successful event. Long-term ROI is difficult to measure right away. Both physical and virtual events leave strong brand associations in the minds of participants. The difference is that virtual events can last longer, accumulate more leads, and reach more people.
The big data acquired during the event also generates a large amount of sales revenue as a result of promoting leads. The winner? It depends on your company's objectives, but the possibilities with virtual events are virtually endless. While attending a live event has many benefits, virtual events give you the opportunity to get more out of a limited budget. They don't always have to happen live, and even if they do, most platforms have options to make event content accessible after the time and date of the event.
These platforms can be used for a variety of events, such as technology conferences, virtual trade shows, trade shows, and workshops. This potentially opens you up to exposure to a much wider audience than you would have at a live physical event. In a world where the events industry is worth millions of dollars a year, canceling events once and for all didn't seem like a realistic approach. Probably one of the main reasons for choosing a virtual event rather than an in-person one is the significant price difference.
However, with a virtual event, these people can quickly contact and connect with company representatives. They provide an opportunity for exhibitors and attendees who are less able to travel to connect and for event content to be consumed on demand and when it best suits the audience. Switching to a virtual event can make this data more accurate and useful, since it would be easily available. While several debates constantly revolve around whether a virtual event can mimic a physical event and all that it entails, we have decided to end this discussion once and for all.
When it comes to deciding between virtual and physical live events, the important thing is to take note of what your goals are for participating and then compare how each option can help you achieve that. For example, you can use event data to find out which pages attract the most traffic and why. In-person events will always have their own charm, but can now be augmented with an online version that provides a wider reach & experience. Join the Airmeet community on Slack, a place where event teachers & Airmeet users from around the world come together to share ideas, best practices and more.
In addition, virtual events don't require any special infrastructure or preparation; all you need is a computer and an Internet connection.