Choose the right virtual event platform to drive participationLive chat, live Q&A, live polls, gamification, video rooms, virtual stands and exhibitors, small group and one-on-one networks, customize attendee experiences. The production quality of your virtual event is like the design of your set design, the layout of the meeting room and the combined fair floor. But, with fewer square meters to make an impact, you need to use video best practices to make your mark. Get better cameras, branded backgrounds, great microphones and improve the quality of your PowerPoints.
Pay close attention to lighting and camera angles, first impressions are just as important (perhaps more) when you go virtual. Graphics and excellent video quality keep attendees glued to the screen. For an event to be truly worthwhile, it has to make the viewer feel like they are part of the process. How does a conference organizer increase the level of participation in your online event? Here, 15 professionals from the Forbes Communications Council provide several helpful tips that organizers can use to create a more engaging virtual presentation and capture attendees' attention.
One of the factors that led to the overall success of the event was the effective use of gamification by HAS19 to encourage participation in braindates. Ben Leikach is the vice president of strategic alliances at Evenum, an event technology company and developer of the ConnexMe platform. For the past 30 years, it has focused on implementing innovative and often disruptive solutions for the live events, B2B communications, and education industries. A good reference point is for every hour of a live performance, approximately half of that time will work in a virtual environment.
Therefore, a typical 60-minute keynote speaker should be virtually divided into a 30-minute session. How you can attract attendees to an in-person or virtual event is different. You'll need to have experience and practice in both to effectively connect with guests through interactive conference ideas and expert speakers. In the past year, I have organized more than 20 virtual events, ranging from virtual roundtables to large conferences.
Each type of event requires a different approach to audience participation. Especially in the B2B marketplace, surveys are a tool used by many marketers to improve audience engagement. It works great and for good reason. The type of voting that is right for your event will depend on the size of your audience.
If you have a relatively small audience, say between 8 and 20 people, then word clouds are great. Here's a guide on how to use virtual event exchanges successfully. The average percentage of virtual events that don't show up is 35%. In addition to presentations, host virtual roundtables on different topics and virtual networking events (happy hour), and incorporate surveys, 26A quarter sessions, and live chat to encourage participation.
For example, you could charge money for an in-person ticket, but allow free basic access to virtual assistants. Once you've decided on your platform, you'll want to consider the format of your virtual event. When planning your virtual or hybrid event, think of small incentive structures (such as points earned) that you can integrate into the event experience to inspire conversation and participation. It is much more difficult to replicate the atmosphere and participation levels of in-person events with a large number of attendees.
As with the concept of creating an engaging virtual presentation, it's important for everyone to understand what to expect and what their role will be. Even if your events offer the best virtual participation features, attendees probably don't want to spend an entire conference day that consists solely of live sessions. And if you lean on the opportunity, you'll find that your virtual events have a much greater impact on your attendees. Small-group virtual rooms should be part of the platform, allowing for team activities, such as yoga mini-sessions, trivia contests, stand-up comedies, or virtual happy hour ideas.
The recent Women and Worth virtual conference handled this challenge seamlessly, where viewers participated in discussions in a more immersive and current way. We always recommend creating a hashtag for your event and incorporating it in some way into your virtual event box. Therefore, in this article, we review what participation in a virtual environment means and share tips on how to attract virtual audiences. Aventi's virtual event platform offers native integration with the Interprefy translation platform to translate closed captions in real time.