Read on to discover five of our favorite ways to easily turn a monotonous virtual event into something attendees will talk about over the coming months. Add attractive elements to your virtual event. Send fun gift bags to get attendees excited. A survey showed that 91% of hosts choose to “keep members connected” as the main goal of their virtual event.
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It brings all of that to Aventri, as well as a 30-year track record of exceeding business objectives in the world's leading travel and incentive companies. Even after two years of cancellations during the pandemic, B2B marketers continue to rate in-person events as one of. READ MORE COVID-19 disrupted operations around the world and in-person events were no exception. With so many people working remotely, today's meetings are likely to take place on platforms such as Zoom, Google Meet, and Webex.
Meeting platforms are excellent for hosting interactive sessions with audience participation. They also allow you to divide sessions into smaller groups. Platforms are typically used across the enterprise and are managed by the IT department. Unlike virtual events or webinars, these meetings are usually internal and have no specific marketing objective.
Another idea to improve participation in virtual events is to have a system that assigns points to attendees based on their level of interaction. For example, in a large virtual conference, you may have polling questions in each session. If attendees interact with a survey, they will receive a point. For example, if you know that most of your attendees are women between the ages of 25 and 36 who live in California, you can research this demographic to help you make decisions about what gifts to include in your virtual sweepstakes.
The COVID-19 pandemic launched these virtual platforms to the stratosphere. Take Zoom, as an example, which reported a year ago, April, that it had “300 million daily meeting participants. But what happens when things return to “normal”? Well, according to a Northstar Meetings Group survey, “24 percent of planners said virtual events are the only meetings they are currently planning, while 35 percent said more than half of their next meetings would be held online. And we see those statistics quite clearly right now.
Yes, your virtual event should be packed with content. You must meet your objectives and strategy, while generating expectation about your product or service. There may be times when you need to make a quick change and your options are to cancel the event or go virtual. All of these features contribute to the platform's reliability, perhaps the most important feature of a virtual event platform.
As such, he expects everything from one-on-one meetings, team meetings, webinars and conferences to be virtual for the foreseeable future. You wouldn't keep attendees in their seats for more than two hours straight, and the same goes for virtual events. Despite being virtual, it was a lot of fun, and it also brought me closer to my colleagues and refreshed some of my memories regarding some of the company's values. Meeting and event planners have been choosing between in-person, virtual, and hybrid events for years, and each type of event has its own pros and cons.
However, according to the Event Manager blog, participation has been the biggest barrier to planning a successful virtual event. When it comes to virtual meetings or events such as webinars and conferences, thinking outside the box is the only solution to keep all participants engaged from start to finish. Not only do virtual events help planners expand their audience and promote inclusion, but they can also be an effective way to increase revenue and track key data about their audience. Of course, this provides a truly unique element to your small virtual event, and your audience will definitely get involved.
For more information on gamification, see Brilliant Virtual Event Gamification Ideas and Best Practices. COVID-19 changed the events industry, but it will help companies and planners make more strategic decisions around the use of virtual event technology. With messaging features in a mobile app, attendees can meet virtually and host meetings. In general, virtual events are a great option for organizations facing budget constraints or needing a quick response time.
Take the free virtual event training course and learn how virtual events fit into your digital marketing and total event programs, when to use Cvent tools, and how to measure success. . .