Organizing a virtual event requires the same care and attention as a face-to-face event. In both cases, you need to devise an event strategy to effectively promote it, attract attendees, create memorable moments for attendees, and demonstrate the success of the event. The first step is to understand your audience. The more you know, the more likely you'll be able to host the most engaging online events.
This means considering their age group, profession and what they hope to get out of the event. If you already have a buyer persona for your target audience, now's the time to dust it off. Knowing what they want, what they need and how they best interact with the various contents of your website is invaluable information. The next step is to describe the features and content you can leverage to keep participants engaged throughout the event.
Many people use the Internet to connect with friends and family. But virtual events are also a cost-effective way to connect with other professionals. During the COVID-19 pandemic, many businesses, networks and social lives have changed online, and the virtual events industry is booming today. If you have a lot of followers on Instagram, live streaming on the platform is your best option.
Use Instagram live rooms to host a broadcast with up to 3 other speakers. Your viewers will be able to comment on the broadcast and ask questions, and you will be able to access the analysis of the broadcast once you are finished. Over 2.4K viewers tuned in to learn how to create incredible brightness. More than 295,000 people watched this 45-minute video of a woman yawning and brushing her wig.
Founded to remedy the fact that only 3% of creative directors were women, this organization offers live streaming of its conferences at a reduced cost. The group also regularly hosts Instagram Story shots to inspire followers. Zak has more than 10 years of experience in SEO, specializing in business SEO. He has led organic search programs for major brands such as Avis and Budget, and has supported search strategies for Cigna, ToysRus and many more.
Currently, Zak leads the SEO strategy in Hootsuite, the world's largest social media management platform, as his big SEO owl. The value of virtual events is focused on content. As such, having solid and engaging content, as well as engaging and focused speakers is paramount. This allows, for example, exhibitors and sponsors of trade shows and other events to set up virtual landing pages where attendees can interact with brands through video conferencing and other methods.
A common misconception about virtual events is that they take the audience away from an organization from in-person events. Virtual team building events allow participants to participate in a variety of team building activities and build team morale, all from the comfort of their own home offices. To help you better understand how you can streamline your next virtual event experience, Brightcove and Adobe have created an eBook that helps you launch virtual events that highlight, expand and augment. Organizing an engaging online event can be a difficult task, but if executed correctly, you can run a highly entertaining and interactive event.
It covers everything you need to know to create a world-class virtual event that delivers results. Virtual event hosting platforms extensively serve webinars and online conferences (although some hosting platforms support both). Just like an in-person event, virtual events benefit from the use of a complete event technology platform that helps you promote, execute and manage your event. But if you need to choose your virtual event platform quickly, due to something like the coronavirus, and turn your in-person event into an online one, you'll need a list of the main key features to evaluate when selecting your virtual event platform and providers with.
COVID-19 changed the events industry, but it will help companies and planners make more strategic decisions around the use of virtual event technology. Virtual events usually take place on online platforms such as Instagram, Twitter or Clubhouse, where you can connect with your audience through video chat or voice call. While virtual platforms cannot replicate face-to-face meetings, they can allow one-to-one networking. Whether you're new to the virtual presentation or you're a veteran, communicate your expectations and give them some tips to help them be more prepared.